1/15/2025

Financial Health Assessment helps churches discern future paths

by Gregg Brekke

The Presbyterian Foundation has launched the second iteration of its Financial Health Assessment tool for churches.

The tool helps church treasurers, stewardship teams and pastors learn more about their congregation’s church finances and how they compare to other congregations of similar size in their region. Each assessment provides a report with comparative data along with suggestions for stewardship resources and other financial assistance.

The omission of giving data from information collected by the PC(USA) statistical services group from 2020-2022 temporarily disrupted the real-time use of the assessment tool. In 2022, Foundation representatives asked the General Assembly to re-add these data points into the annual report from congregations, to which it agreed, and subsequent years’ reports have been built on this financial information.

The pause in use of the Financial Health Assessment tool allowed the Presbyterian Foundation to rethink its approach to what information it needed to be most effective and the reports it produced. Making the information easier to use and allowing mobile access were top priorities for “version 2” of the instrument, says Karl Mattison, the Foundation’s Vice President of Planned Giving Resources. This new version of the Financial Health Assessment was built by Via Studio, a Louisville-based marketing agency.

People using the assessment tool are required to have basic information about the church’s giving such as how many “giving units” – individuals, couples or families – regularly contribute, total annual contributions, percentage of budget that comes from contributions, bequest information and capital campaign history.

The assessment’s report is broken down into three sections, highlighting criteria congregations are “Doing Well In,” “Needs Attention,” or “For Immediate Review.” Categories analyzed are Endowments & Major Givers, Leadership, Planning, Participation & Online Giving, Capital Campaigns, Building an Endowment, Bequests & Planned Giving, Preaching & Communication, and Deficits & Debt.

“There are two directions that it sends you,” Mattison says. “One is it gives you this self-help immediately: it produces a report and says, Hey, this is an area that really needs attention for you, and here’s the different resources that we provide for you.”

One of the most common online resources the report points congregations toward is Stewardship Navigator, a tool for Presbyterian congregations that offers practical help with everything from a narrative budget builder and stewardship campaign ideas to examples of thank you notes, a brochure maker and multimedia educational tools.

Dozens of other resources include helps for legacy giving, charitable trusts, the church financial leadership academy and coaching, the annual Stewardship Kaleidoscope conference, endowment resources, and the Presbyterian Investment and Loan Program are included as links to relevant areas in the assessment report.

Mattison says the second direction the tool recommends is to seek the help of a Presbyterian Foundation Ministry Relations Officer (MRO).

Since the tool is available to all congregations, and churches of different sizes have different financial needs, he says offering additional resources along with the report allows the assessment tool to scale to serve the entire denomination.

“Not everyone needs to meet with a Ministry Relations Officer – they’re available for that deeper dive, but they are also a finite resource,” Mattison says. “Everyone can use Stewardship Navigator; any church can work toward creating a culture of generosity or toward planning a capital campaign; every congregation can use these resources to rethink how they communicate and conduct their annual stewardship campaign, and that’s the ultimate goal.”

Mattison admits it’s his job to “think about this stuff almost all day,” and understand most church financial administrators are volunteers who dedicate a few hours each week to ensuring their congregation’s finances run smoothly. This tool, he says, is one step in helping churches develop a more robust plan for stewardship and sustainability.

Although a revision to the current assessment tool are not planned at this time, the team responsible for developing it is already thinking about how it can provide more and better data for congregations.

Future versions of the Financial Health Assessment tool may be able to forecast information based on trends, but this capability is in its infancy.

The good news is the building blocks are there to envision an even more robust tool in the future due to the nature of the denomination’s reporting requirements and the historic data that has already been collected.

Gregg Brekke

Gregg Brekke

Gregg Brekke is an award-winning freelance writer, editor, photographer and videographer. He is the former editor of the Presbyterian News Service. Send comments on this article to Robyn Davis Sekula at robyn.sekula@presbyterianfoundation.org.

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