{"id":48794,"date":"2025-10-06T08:00:15","date_gmt":"2025-10-06T12:00:15","guid":{"rendered":"https:\/\/www.presbyterianfoundation.org\/?p=48794"},"modified":"2025-10-15T09:50:26","modified_gmt":"2025-10-15T13:50:26","slug":"%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%84-%ec%82%ac%ec%9a%a9%ed%95%98%ec%97%ac-%ec%b2%ad%ec%a7%80%ea%b8%b0-%ec%a7%81%eb%b6%84%ec%9d%84-%ed%8c%90%eb%a7%a4%ed%95%98%ec%97%ac-%ed%9a%8c%ec%a4%91%ec%9d%84","status":"publish","type":"post","link":"https:\/\/www.presbyterianfoundation.org\/ko\/resources\/news\/selling-stewardship-using-marketing-to-get-the-congregation-on-board\/","title":{"rendered":"\uc2a4\ud29c\uc5b4\ub4dc\uc2ed \ud310\ub9e4: \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud68c\uc911 \ucc38\uc5ec \uc720\ub3c4\ud558\uae30"},"content":{"rendered":"<p>\uc7a5\ub85c\uad50 \uacbd\ud5d8\uc758 \ud544\uc218 \uc694\uc18c\uc778 \uccad\uc9c0\uae30 \uc9c1\ubd84\uc744 '\ud310\ub9e4'\ud558\uae30 \uc704\ud574\uc11c\ub294 \uad50\ud68c\uc640 \uccad\uc9c0\uae30 \uc9c1\ubd84\uc744 \uc5f0\uacb0\ud560 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud558\uba70, \"\uc9c0\uc9c0\ub97c \uc5bb\uc5b4\uc57c\uc9c0 \uae30\ub300\ud560 \uc218\ub294 \uc5c6\ub2e4\"\uace0 \uc2a4\ud29c\uc5b4\ub4dc\uc2ed \ub9cc\ud654\uacbd\uc758 \uc5f0\uc0ac \uce74\uc2a8 \ube0c\ub77c\uc6b4(Carson Brown)\uc740 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\"\uc6b0\ub9ac\uac00 \ud558\uace0 \uc788\ub294 \uc77c\uc744 \uad50\uc778\ub4e4\uc5d0\uac8c \uc54c\ub9ac\ub294 \ub370 \uc5bc\ub9c8\ub098 \uc9d1\uc911\ud558\uace0 \uc788\ub294\uac00?\" \ube0c\ub77c\uc6b4\uc740 \ub274\uc62c\ub9ac\uc5b8\uc2a4\uc5d0\uc11c \uc5f4\ub9b0 \uc7a5\ub85c\uad50 \uc7ac\ub2e8\uc758 '\uc2a4\ud29c\uc5b4\ub4dc\uc2ed \ub9cc\ud654\uacbd 2025' \uac1c\ub9c9\uc77c\uc5d0 \uc774 \uc9c8\ubb38\uc744 \ub358\uc84c\uc2b5\ub2c8\ub2e4. \uc774 \uc5f0\ub840 \ud68c\uc758\ub294 <a href=\"http:\/\/www.pcusa.org\">\ubbf8\uad6d \uc7a5\ub85c\uad50\ud68c(\ubbf8\uad6d<\/a>) \ubc0f <a href=\"http:\/\/www.elca.org\">\ubbf8\uad6d \ubcf5\uc74c\uc8fc\uc758 \ub8e8\ud130\uad50\ud68c<\/a>.<\/p>\n<p>\ube0c\ub77c\uc6b4\uc740 \ud50c\ub85c\ub9ac\ub2e4 \uac78\ud504 \ucf54\uc2a4\ud2b8 \ub300\ud559\uad50\uc5d0\uc11c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud559\uc0ac \ud559\uc704\ub97c \ubc1b\uc558\uc73c\uba70 \ud480\ub7ec \uc2e0\ud559\uad50\uc5d0\uc11c \uc2e0\ud559 \uc11d\uc0ac \uacfc\uc815\uc744 \ubc1f\uace0 \uc788\uc2b5\ub2c8\ub2e4.  \ud604\uc7ac \ud50c\ub85c\ub9ac\ub2e4\uc8fc \ubcf4\ub2c8\ud0c0 \uc2a4\ud504\ub9c1\uc2a4\uc5d0 \uc788\ub294 \ud37c\uc2a4\ud2b8 \uc7a5\ub85c\uad50\ud68c\uc5d0\uc11c \ubaa9\ud68c\uc790\ub85c \ubd09\uc0ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\"\ub9c8\ucf00\ud305\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694? \uc65c \uc6b0\ub9ac\ub294 \uccad\uc9c0\uae30 \uc815\uc2e0\uc744 \ud310\ub9e4\ud574\uc57c \ud560\uae4c\uc694? \uc6b0\ub9ac \uc911 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc77c\uc694\uc77c \uc544\uce68\ubfd0\ub9cc \uc544\ub2c8\ub77c \ud5cc\uae08 \ubd09\ud22c\uac00 \uad74\ub7ec\ub2e4\ub2d0 \ub54c\ub9cc \uae30\ubd80\ub97c \ud558\ub294 \uac83\uc774 \ub2f9\uc5f0\uc2dc\ub418\ub294 \uc138\ub300 \ucd9c\uc2e0\uc785\ub2c8\ub2e4.\"\ub77c\uace0 \uadf8\ub294 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc6b4\uc740 \"\uc6b0\ub9ac\ub294 \ud56d\uc0c1 \uc0ac\ub78c\ub4e4\uc774 \uad50\ud68c\uc5d0 \uc640\uc11c \uc790\uc2e0\uc758 \uc2dc\uac04\uacfc \uc7ac\ub2a5, \ud2b9\ud788 \ubcf4\ubb3c\uc744 \ud1b5\ud574 \uad50\ud68c\uc758 \uc120\uad50\uc5d0 \uae30\uc5ec\ud574\uc57c \ud55c\ub2e4\ub294 \uc758\ubb34\uac10\uc744 \ub290\ub07c\ub294 \uac83\uc744 \uc2e0\ub8b0\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.\"\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \ud604\uc2e4\uc740 \uad50\ud68c\uac00 \uc218\uc2ed, \uc218\ubc31 \uac1c\uc758 \ub2e4\ub978 \ub2e8\uccb4\uc640 \uae30\ubd80\uae08 \uc720\uce58 \uacbd\uc7c1\uc744 \ubc8c\uc774\uace0 \uc788\uc73c\uba70, \uc774\ub4e4 \uc911 \ub2e4\uc218\ub294 \ud3ec\uad04\uc801\uc778 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uad50\ud68c\uac00 \uc7ac\uc815 \uc9c0\uc6d0\uc744 \uc694\uccad\ud560 \ub54c\uba74 \uac01 \uac00\uc815\uc758 \ud559\uad50, \uc9c0\uc5ed \uadf9\uc7a5\uc774\ub098 \uad50\ud5a5\uc545\ub2e8 \uac19\uc740 \ube44\uc601\ub9ac \ud074\ub7fd \ubc0f \uae30\ud0c0 \ub2e8\uccb4\uc758 \ub3c4\uc804\uc5d0 \uc9c1\uba74\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uac00\uc7a5 \uc80a\uc740 \uc138\ub300\uc778 \uccad\uc18c\ub144\uacfc \uccad\ub144\uce35\uc740 \uc870\uc9c1\uc5d0 \ub300\ud55c \ubd88\uc2e0\uc774 \ud06c\ub2e4\ub294 \uc5f0\uad6c \uacb0\uacfc\uac00 \ub098\uc654\uc2b5\ub2c8\ub2e4. Z\uc138\ub300\ub294 \uc0ac\ud68c\uac00 \ub35c \uad00\ub300\ud574\uc84c\ub2e4\uace0 \ubcf4\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc870\uc9c1\uc5d0 \ub300\ud55c \uae30\ubd80 \uc218\uc900\uc740 \ub2e4\ub978 \ubaa8\ub4e0 \uc138\ub300\ub97c \ub2a5\uac00\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \ucf54\ub85c\ub098 \uc774\ud6c4 \uc810\uc810 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uad50\ud68c \uc608\ubc30\uc5d0 \ucc38\uc11d\ud558\uc9c0 \uc54a\uae30\ub85c \uacb0\uc815\ud568\uc5d0 \ub530\ub77c \ud5cc\uae08\ub3c4 \uc904\uc5b4\ub4e4 \uac83\uc73c\ub85c \uc608\uc0c1\ud558\uc9c0 \uc54a\uc73c\uc2dc\uaca0\uc2b5\ub2c8\uae4c?<\/p>\n<p>\ube0c\ub77c\uc6b4\uc758 \uccad\uc9c0\uae30 \uc9c1\ubd84 \ud310\ub9e4 \ud301\uc740 \uc77c\ubc18\uc801\uc778 \uad50\ud68c \uacbd\ud5d8 '\ud310\ub9e4'\uc5d0\ub3c4 \ub3d9\uc77c\ud558\uac8c \uc801\uc6a9\ub429\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\ubaa8\ub4e0 \ub9c8\ucf00\ud305\uc740 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc785\ub2c8\ub2e4.<\/li>\n<li>\ucea0\ud398\uc778 \uc6d0\uce59, \ubaa9\ud45c, \ubaa9\uc801\uc744 \ud30c\uc545\ud558\uace0 \uba85\ud655\ud558\uac8c \uc774\ud574\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc774\ub7ec\ud55c \ub0b4\uc6a9\uc744 \uba85\ud655\ud558\uace0 \uc758\ubbf8 \uc788\uac8c \uc804\ub2ec\ud560 \uc218 \uc788\ub294 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\uc138\uc694.<\/li>\n<li>\uc808\ub300 \uc9c0\uc2dd\uc744 \uac00\uc815\ud558\uc9c0 \ub9c8\uc138\uc694!<\/li>\n<li>\ub2f9\uc5f0\ud55c \uac83\uc870\ucc28\ub3c4 \uc0ac\ub78c\ub4e4\uc774 \uc54c\uae30\ub97c \uae30\ub300\ud558\uc9c0 \ub9d0\uace0 \uad50\ud68c\uc758 \ud544\uc694\uc640 \uadf8 \ud574\uacb0 \ubc29\ubc95\uc5d0 \ub300\ud574 \ud68c\uc911\uc5d0\uac8c \uc54c\ub9ac\uc138\uc694.<\/li>\n<\/ul>\n<p>\ubd80\uba38 \uc138\ub300\uc5d0\uac8c Facebook\uc740 \uad50\ud68c \uc18c\uc2dd\uc744 \uacf5\uc720\ud560 \uc218 \uc788\ub294 \ud6cc\ub96d\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc758 \uacbd\uc6b0, \ud734\ub300\ud3f0 \ub3d9\uc601\uc0c1, \ucd94\ucc9c\uae00, \uc815\ubcf4 \uadf8\ub798\ud53d, \uac04\ub2e8\ud55c \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548\uc744 \uc801\uc808\ud788 \ud63c\ud569\ud558\uc5ec \ud398\uc774\uc9c0\ub97c \ud65c\uc131\ud654\ud558\uc138\uc694.<\/p>\n<p>\ud765\ubbf8\ub86d\uac8c\ub3c4 45\uc138 \ubbf8\ub9cc\uc758 \uc0ac\ub78c\ub4e4\uc740 \uc190\uc73c\ub85c \uc4f4 \ucabd\uc9c0\ub098 \ud3b8\uc9c0, \uce74\ub4dc\ub97c \ub9ce\uc774 \ubc1b\uc9c0 \uc54a\uace0 \uc790\ub790\uae30 \ub54c\ubb38\uc5d0 \uad50\ud68c \uc18c\uc2dd\uacfc \uccad\uc9c0\uae30\uc9c1 \ud64d\ubcf4\ubb3c\uc744 \uc6b0\ud3b8\uc73c\ub85c \ubc1b\ub294 \uac83\uc744 \uc120\ud638\ud560 \uc218 \uc788\ub2e4\uace0 \ube0c\ub77c\uc6b4\uc740 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uc778\uc1c4\ubb3c\uc758 \uacbd\uc6b0, \uc804\ub2e8\uc9c0, \uc815\ubcf4 \uce74\ub4dc \ubc0f \uae30\ud0c0 \ub9c8\ucf00\ud305 \uc790\ub8cc\ub97c \ub514\uc790\uc778\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 Canva\uc640 \uac19\uc740 \uc0ac\uc6a9\ud558\uae30 \uc26c\uc6b4 \uadf8\ub798\ud53d \ud504\ub85c\uadf8\ub7a8\uc774 \uba87 \uac00\uc9c0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \ub300\uba74 \ubc29\ubb38\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uad50\ud68c\uc758 \ud544\uc694\uc640 \uccad\uc9c0\uae30\uc801 \uae30\ud68c\ub97c \uacf5\uc720\ud560 \ub54c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uad50\uc778 \uc218\uac00 500\uba85 \uc774\ud558\uc778 \uc18c\uaddc\ubaa8 \uad50\ud68c\uc758 \uacbd\uc6b0 \uc9c1\uc811 \ubc29\ubb38\ud558\ub294 \uac83\uc774 \ud6cc\ub96d\ud55c \ub3c4\uad6c\uac00 \ub420 \uc218 \uc788\uc9c0\ub9cc, \uaddc\ubaa8\uac00 \ud070 \uad50\ud68c\uc5d0\uc11c\ub294 \ube44\ud604\uc2e4\uc801\uc77c \uc218 \uc788\ub2e4\uace0 \uadf8\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ube0c\ub77c\uc6b4\uc740 \uccad\uc9c0\uae30 \uae30\ud68c\ub97c \ud3ec\ud568\ud558\uc5ec \ubb34\uc2a8 \uc77c\uc774 \uc77c\uc5b4\ub098\uace0 \uc788\ub294\uc9c0 \uad50\uc778 \ubc0f \ucee4\ubba4\ub2c8\ud2f0\uc640 \uc18c\ud1b5\ud560 \ub54c \ub85c\uace0, \uc5d0\ud1a0\uc2a4, \ud30c\ud1a0\uc2a4\ub77c\ub294 \uae30\ubcf8\uc73c\ub85c \ub3cc\uc544\uac00 \ub17c\ub9ac\uc640 \uc774\uce58\uc5d0 \ub9de\ub294 \uac83\uc744 \uc0ac\uc6a9\ud558\uace0, \uc0ac\ub78c\ub4e4\uc758 \uc633\uc740 \uac83\uc5d0 \ub300\ud55c \uac10\uac01\uc5d0 \ud638\uc18c\ud558\uace0, \uac10\uc815\uacfc \uc5f4\uc815\uc5d0 \ud638\uc18c\ud560 \uac83\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>Finding ways to link your congregation to stewardship requires a marketing lens to \u201csell\u201d stewardship as an essential element of the Presbyterian experience, and that \u201csupport must be earned, it 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