{"id":48794,"date":"2025-10-06T08:00:15","date_gmt":"2025-10-06T12:00:15","guid":{"rendered":"https:\/\/www.presbyterianfoundation.org\/?p=48794"},"modified":"2025-10-15T09:50:26","modified_gmt":"2025-10-15T13:50:26","slug":"%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%84-%ec%82%ac%ec%9a%a9%ed%95%98%ec%97%ac-%ec%b2%ad%ec%a7%80%ea%b8%b0-%ec%a7%81%eb%b6%84%ec%9d%84-%ed%8c%90%eb%a7%a4%ed%95%98%ec%97%ac-%ed%9a%8c%ec%a4%91%ec%9d%84","status":"publish","type":"post","link":"https:\/\/www.presbyterianfoundation.org\/ko\/resources\/news\/selling-stewardship-using-marketing-to-get-the-congregation-on-board\/","title":{"rendered":"\uc2a4\ud29c\uc5b4\ub4dc\uc2ed \ud310\ub9e4: \ub9c8\ucf00\ud305\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud68c\uc911 \ucc38\uc5ec \uc720\ub3c4\ud558\uae30"},"content":{"rendered":"<p>\uc7a5\ub85c\uad50 \uacbd\ud5d8\uc758 \ud544\uc218 \uc694\uc18c\uc778 \uccad\uc9c0\uae30 \uc9c1\ubd84\uc744 '\ud310\ub9e4'\ud558\uae30 \uc704\ud574\uc11c\ub294 \uad50\ud68c\uc640 \uccad\uc9c0\uae30 \uc9c1\ubd84\uc744 \uc5f0\uacb0\ud560 \ubc29\ubc95\uc744 \ucc3e\uc544\uc57c \ud558\uba70, \"\uc9c0\uc9c0\ub97c \uc5bb\uc5b4\uc57c\uc9c0 \uae30\ub300\ud560 \uc218\ub294 \uc5c6\ub2e4\"\uace0 \uc2a4\ud29c\uc5b4\ub4dc\uc2ed \ub9cc\ud654\uacbd\uc758 \uc5f0\uc0ac \uce74\uc2a8 \ube0c\ub77c\uc6b4(Carson Brown)\uc740 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\"\uc6b0\ub9ac\uac00 \ud558\uace0 \uc788\ub294 \uc77c\uc744 \uad50\uc778\ub4e4\uc5d0\uac8c \uc54c\ub9ac\ub294 \ub370 \uc5bc\ub9c8\ub098 \uc9d1\uc911\ud558\uace0 \uc788\ub294\uac00?\" \ube0c\ub77c\uc6b4\uc740 \ub274\uc62c\ub9ac\uc5b8\uc2a4\uc5d0\uc11c \uc5f4\ub9b0 \uc7a5\ub85c\uad50 \uc7ac\ub2e8\uc758 '\uc2a4\ud29c\uc5b4\ub4dc\uc2ed \ub9cc\ud654\uacbd 2025' \uac1c\ub9c9\uc77c\uc5d0 \uc774 \uc9c8\ubb38\uc744 \ub358\uc84c\uc2b5\ub2c8\ub2e4. \uc774 \uc5f0\ub840 \ud68c\uc758\ub294 <a href=\"http:\/\/www.pcusa.org\">\ubbf8\uad6d \uc7a5\ub85c\uad50\ud68c(\ubbf8\uad6d<\/a>) \ubc0f <a href=\"http:\/\/www.elca.org\">\ubbf8\uad6d \ubcf5\uc74c\uc8fc\uc758 \ub8e8\ud130\uad50\ud68c<\/a>.<\/p>\n<p>\ube0c\ub77c\uc6b4\uc740 \ud50c\ub85c\ub9ac\ub2e4 \uac78\ud504 \ucf54\uc2a4\ud2b8 \ub300\ud559\uad50\uc5d0\uc11c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ud559\uc0ac \ud559\uc704\ub97c \ubc1b\uc558\uc73c\uba70 \ud480\ub7ec \uc2e0\ud559\uad50\uc5d0\uc11c \uc2e0\ud559 \uc11d\uc0ac \uacfc\uc815\uc744 \ubc1f\uace0 \uc788\uc2b5\ub2c8\ub2e4.  \ud604\uc7ac \ud50c\ub85c\ub9ac\ub2e4\uc8fc \ubcf4\ub2c8\ud0c0 \uc2a4\ud504\ub9c1\uc2a4\uc5d0 \uc788\ub294 \ud37c\uc2a4\ud2b8 \uc7a5\ub85c\uad50\ud68c\uc5d0\uc11c \ubaa9\ud68c\uc790\ub85c \ubd09\uc0ac\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\"\ub9c8\ucf00\ud305\uc774 \uc911\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694? \uc65c \uc6b0\ub9ac\ub294 \uccad\uc9c0\uae30 \uc815\uc2e0\uc744 \ud310\ub9e4\ud574\uc57c \ud560\uae4c\uc694? \uc6b0\ub9ac \uc911 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc77c\uc694\uc77c \uc544\uce68\ubfd0\ub9cc \uc544\ub2c8\ub77c \ud5cc\uae08 \ubd09\ud22c\uac00 \uad74\ub7ec\ub2e4\ub2d0 \ub54c\ub9cc \uae30\ubd80\ub97c \ud558\ub294 \uac83\uc774 \ub2f9\uc5f0\uc2dc\ub418\ub294 \uc138\ub300 \ucd9c\uc2e0\uc785\ub2c8\ub2e4.\"\ub77c\uace0 \uadf8\ub294 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc6b4\uc740 \"\uc6b0\ub9ac\ub294 \ud56d\uc0c1 \uc0ac\ub78c\ub4e4\uc774 \uad50\ud68c\uc5d0 \uc640\uc11c \uc790\uc2e0\uc758 \uc2dc\uac04\uacfc \uc7ac\ub2a5, \ud2b9\ud788 \ubcf4\ubb3c\uc744 \ud1b5\ud574 \uad50\ud68c\uc758 \uc120\uad50\uc5d0 \uae30\uc5ec\ud574\uc57c \ud55c\ub2e4\ub294 \uc758\ubb34\uac10\uc744 \ub290\ub07c\ub294 \uac83\uc744 \uc2e0\ub8b0\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.\"\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \ud604\uc2e4\uc740 \uad50\ud68c\uac00 \uc218\uc2ed, \uc218\ubc31 \uac1c\uc758 \ub2e4\ub978 \ub2e8\uccb4\uc640 \uae30\ubd80\uae08 \uc720\uce58 \uacbd\uc7c1\uc744 \ubc8c\uc774\uace0 \uc788\uc73c\uba70, \uc774\ub4e4 \uc911 \ub2e4\uc218\ub294 \ud3ec\uad04\uc801\uc778 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac00\uace0 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uad50\ud68c\uac00 \uc7ac\uc815 \uc9c0\uc6d0\uc744 \uc694\uccad\ud560 \ub54c\uba74 \uac01 \uac00\uc815\uc758 \ud559\uad50, \uc9c0\uc5ed \uadf9\uc7a5\uc774\ub098 \uad50\ud5a5\uc545\ub2e8 \uac19\uc740 \ube44\uc601\ub9ac \ud074\ub7fd \ubc0f \uae30\ud0c0 \ub2e8\uccb4\uc758 \ub3c4\uc804\uc5d0 \uc9c1\uba74\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\uac00\uc7a5 \uc80a\uc740 \uc138\ub300\uc778 \uccad\uc18c\ub144\uacfc \uccad\ub144\uce35\uc740 \uc870\uc9c1\uc5d0 \ub300\ud55c \ubd88\uc2e0\uc774 \ud06c\ub2e4\ub294 \uc5f0\uad6c \uacb0\uacfc\uac00 \ub098\uc654\uc2b5\ub2c8\ub2e4. Z\uc138\ub300\ub294 \uc0ac\ud68c\uac00 \ub35c \uad00\ub300\ud574\uc84c\ub2e4\uace0 \ubcf4\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc870\uc9c1\uc5d0 \ub300\ud55c \uae30\ubd80 \uc218\uc900\uc740 \ub2e4\ub978 \ubaa8\ub4e0 \uc138\ub300\ub97c \ub2a5\uac00\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c \ucf54\ub85c\ub098 \uc774\ud6c4 \uc810\uc810 \ub354 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uad50\ud68c \uc608\ubc30\uc5d0 \ucc38\uc11d\ud558\uc9c0 \uc54a\uae30\ub85c \uacb0\uc815\ud568\uc5d0 \ub530\ub77c \ud5cc\uae08\ub3c4 \uc904\uc5b4\ub4e4 \uac83\uc73c\ub85c \uc608\uc0c1\ud558\uc9c0 \uc54a\uc73c\uc2dc\uaca0\uc2b5\ub2c8\uae4c?<\/p>\n<p>\ube0c\ub77c\uc6b4\uc758 \uccad\uc9c0\uae30 \uc9c1\ubd84 \ud310\ub9e4 \ud301\uc740 \uc77c\ubc18\uc801\uc778 \uad50\ud68c \uacbd\ud5d8 '\ud310\ub9e4'\uc5d0\ub3c4 \ub3d9\uc77c\ud558\uac8c \uc801\uc6a9\ub429\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\ubaa8\ub4e0 \ub9c8\ucf00\ud305\uc740 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc785\ub2c8\ub2e4.<\/li>\n<li>\ucea0\ud398\uc778 \uc6d0\uce59, \ubaa9\ud45c, \ubaa9\uc801\uc744 \ud30c\uc545\ud558\uace0 \uba85\ud655\ud558\uac8c \uc774\ud574\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc774\ub7ec\ud55c \ub0b4\uc6a9\uc744 \uba85\ud655\ud558\uace0 \uc758\ubbf8 \uc788\uac8c \uc804\ub2ec\ud560 \uc218 \uc788\ub294 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\uc138\uc694.<\/li>\n<li>\uc808\ub300 \uc9c0\uc2dd\uc744 \uac00\uc815\ud558\uc9c0 \ub9c8\uc138\uc694!<\/li>\n<li>\ub2f9\uc5f0\ud55c \uac83\uc870\ucc28\ub3c4 \uc0ac\ub78c\ub4e4\uc774 \uc54c\uae30\ub97c \uae30\ub300\ud558\uc9c0 \ub9d0\uace0 \uad50\ud68c\uc758 \ud544\uc694\uc640 \uadf8 \ud574\uacb0 \ubc29\ubc95\uc5d0 \ub300\ud574 \ud68c\uc911\uc5d0\uac8c \uc54c\ub9ac\uc138\uc694.<\/li>\n<\/ul>\n<p>\ubd80\uba38 \uc138\ub300\uc5d0\uac8c Facebook\uc740 \uad50\ud68c \uc18c\uc2dd\uc744 \uacf5\uc720\ud560 \uc218 \uc788\ub294 \ud6cc\ub96d\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc758 \uacbd\uc6b0, \ud734\ub300\ud3f0 \ub3d9\uc601\uc0c1, \ucd94\ucc9c\uae00, \uc815\ubcf4 \uadf8\ub798\ud53d, \uac04\ub2e8\ud55c \ud074\ub9ad \uc720\ub3c4 \ubb38\uc548\uc744 \uc801\uc808\ud788 \ud63c\ud569\ud558\uc5ec \ud398\uc774\uc9c0\ub97c \ud65c\uc131\ud654\ud558\uc138\uc694.<\/p>\n<p>\ud765\ubbf8\ub86d\uac8c\ub3c4 45\uc138 \ubbf8\ub9cc\uc758 \uc0ac\ub78c\ub4e4\uc740 \uc190\uc73c\ub85c \uc4f4 \ucabd\uc9c0\ub098 \ud3b8\uc9c0, \uce74\ub4dc\ub97c \ub9ce\uc774 \ubc1b\uc9c0 \uc54a\uace0 \uc790\ub790\uae30 \ub54c\ubb38\uc5d0 \uad50\ud68c \uc18c\uc2dd\uacfc \uccad\uc9c0\uae30\uc9c1 \ud64d\ubcf4\ubb3c\uc744 \uc6b0\ud3b8\uc73c\ub85c \ubc1b\ub294 \uac83\uc744 \uc120\ud638\ud560 \uc218 \uc788\ub2e4\uace0 \ube0c\ub77c\uc6b4\uc740 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uc778\uc1c4\ubb3c\uc758 \uacbd\uc6b0, \uc804\ub2e8\uc9c0, \uc815\ubcf4 \uce74\ub4dc \ubc0f \uae30\ud0c0 \ub9c8\ucf00\ud305 \uc790\ub8cc\ub97c \ub514\uc790\uc778\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 Canva\uc640 \uac19\uc740 \uc0ac\uc6a9\ud558\uae30 \uc26c\uc6b4 \uadf8\ub798\ud53d \ud504\ub85c\uadf8\ub7a8\uc774 \uba87 \uac00\uc9c0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \ub300\uba74 \ubc29\ubb38\uc740 \uc77c\ubc18\uc801\uc73c\ub85c \uad50\ud68c\uc758 \ud544\uc694\uc640 \uccad\uc9c0\uae30\uc801 \uae30\ud68c\ub97c \uacf5\uc720\ud560 \ub54c \uac00\uc7a5 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uad50\uc778 \uc218\uac00 500\uba85 \uc774\ud558\uc778 \uc18c\uaddc\ubaa8 \uad50\ud68c\uc758 \uacbd\uc6b0 \uc9c1\uc811 \ubc29\ubb38\ud558\ub294 \uac83\uc774 \ud6cc\ub96d\ud55c \ub3c4\uad6c\uac00 \ub420 \uc218 \uc788\uc9c0\ub9cc, \uaddc\ubaa8\uac00 \ud070 \uad50\ud68c\uc5d0\uc11c\ub294 \ube44\ud604\uc2e4\uc801\uc77c \uc218 \uc788\ub2e4\uace0 \uadf8\ub294 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ube0c\ub77c\uc6b4\uc740 \uccad\uc9c0\uae30 \uae30\ud68c\ub97c \ud3ec\ud568\ud558\uc5ec \ubb34\uc2a8 \uc77c\uc774 \uc77c\uc5b4\ub098\uace0 \uc788\ub294\uc9c0 \uad50\uc778 \ubc0f \ucee4\ubba4\ub2c8\ud2f0\uc640 \uc18c\ud1b5\ud560 \ub54c \ub85c\uace0, \uc5d0\ud1a0\uc2a4, \ud30c\ud1a0\uc2a4\ub77c\ub294 \uae30\ubcf8\uc73c\ub85c \ub3cc\uc544\uac00 \ub17c\ub9ac\uc640 \uc774\uce58\uc5d0 \ub9de\ub294 \uac83\uc744 \uc0ac\uc6a9\ud558\uace0, \uc0ac\ub78c\ub4e4\uc758 \uc633\uc740 \uac83\uc5d0 \ub300\ud55c \uac10\uac01\uc5d0 \ud638\uc18c\ud558\uace0, \uac10\uc815\uacfc \uc5f4\uc815\uc5d0 \ud638\uc18c\ud560 \uac83\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<p>Finding ways to link your congregation to stewardship requires a marketing lens to \u201csell\u201d stewardship as an essential element of the Presbyterian experience, and that \u201csupport must be earned, it [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":48795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-48794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Finding ways to link your congregation to stewardship requires a marketing lens to \u201csell\u201d stewardship as an essential element of the Presbyterian experience, and that \u201csupport must be earned, it cannot be expected,\u201d said speaker Carson Brown at Stewardship Kaleidoscope. \u201cHow focused are we on selling what we\u2019re doing to the people within our congregation?\u201d\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Serrita Bell\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.presbyterianfoundation.org\/ko\/resources\/news\/selling-stewardship-using-marketing-to-get-the-congregation-on-board\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"ko_KR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Presbyterian Foundation -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Selling Stewardship: Using marketing to get the congregation on board - Presbyterian Foundation\" \/>\n\t\t<meta property=\"og:description\" content=\"Finding ways to link your congregation to stewardship requires a marketing lens to \u201csell\u201d stewardship as an essential element of the Presbyterian experience, and that \u201csupport must be earned, it cannot be expected,\u201d said speaker Carson Brown at Stewardship Kaleidoscope. \u201cHow focused are we on selling what 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